Every year Volvo indulges and surprises us with producing ever more unique models. And this year is no exception! For the new 2014 model change, Volvo introduced six new models: exquisite XC60, XC70 with its impressive design, beauty and strength combined in S60, stylish and exquisite S80, irresistible V60 and V70, where sport features meet with convenience features for family. Now, doesn’t that sound exciting?
Our VCG team was thrilled to help our client with promo campaign for this edition. The main objective was to create a promo resource, that informs potential clients about new car models and its features, and at the same time maximally personify the experience, with the target audience in Latvia, Lithuania and Belarus.
After close discussions with Volvo, our creative team came up with a concept of creating personality portraits of people that reflect facets and features of each model. Each of these individuals tell their own story, of why they have chosen exactly this model, and how it suits their personality. As it is well known, personification in advertising is one of the most persuasive techniques that answers the tendency of every human being to attribute their qualities to things. With the brand emotions and personality elicited, the liking for the product or brand shifts upward.
Promo Campaign entailed the creation of promotional website. For the website’s design creation we used main visual solutions of Volvo advertisement. During this process we successfully reflected the main message and idea, by choosing the potential model owners and connecting their experience and impressions with specific car model.
As a result we achieved a delicate layout that correlates to Volvo’s identification. While website’s technical implementation helps the layout to get changed according to the user’s computer screen resolution and tablets screen, which helped to elevate user’s experience. To watch the promotional website for Latvia click here.
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